In 2012, Zillow Rentals published nearly two e-Books per month! If you missed out on our e-Books, don?t worry, we?ve picked out the top five e-Books of 2012. As always, our e-Books are free to download (and if you want to look at our other e-Books, check out the Zillow Rentals Library).
Here are the top five Zillow Rentals e-Books of 2012:
A Simple Guide to Fair Housing & Discrimination Laws
It?s important to follow the law when it comes to tenant screening, accommodating disability, and renting to families. However, legal jargon can be confusing to understand. In this guide, we break down some of the basic Federal Fair Housing laws so you?ll know how to comply and what actions to avoid.
How to Create Better Listings: Creating Content that Converts
Getting your ads viewed is only step one. Enticing renters to apply for your listings is the next challenge. By popular demand, we?ve developed a second guide that tells you what features to publish, how to take better property pictures and how your grammar affects rental leads.
The Essential Guide to Apartment Video Tours
Take your listings to the next level by creating quality walk-through video tours that showcase your property and generate more qualified leads. Don?t have experience with videos? We?ll walk you through the process with our seven-step guide to producing a lead-worthy video tour.
How to Market to Generation Y: Our 4-Week Social Media Regimen
Generation Y are quickly turning into renters, and they?re bringing social media with them, whether you?re ready for it or not. They?re using it to read reviews on your rental business, research you and find their next apartment.
Where does your online presence stand? Get the 4-week social media regimen that will teach you how to market to Generation Y, launch social media and gain control of your online reputation in 4 weeks.
How to Become an Instant Expert in the Rental Industry
With so much information out there on the web, there are lots of resources for rental professionals to keep up with what?s happening in the industry. Sometimes, though, it?s hard to know where to begin, how to find specific info you need, or how to get information in an organized way.
Zillow Rentals used all our collective experience in the industry to put together some of our go-to resources for rental news and ideas, with explanations for how to start and how to best take advantage of each one.
Source: http://www.zillow.com/blog/pro/2013-01-02/the-best-rental-e-books-of-2012/
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